Based on the data of 210 questionnaires from a village in Heze, the relationship between peasant household safety production behavior with quality and safety, high-quality and good-price was studied by descriptive statistical analysis and binary Logistic regression analysis. The results show that the price of high-quality agricultural products and the access threshold of agricultural products market are important factors that affect the peasant household safety production behavior, the quality and safety cognition level of farmers affects their production behavior, high-quality and good-price can promote farmers' safety production. Therefore, it is necessary to strengthen the popularization education of quality and safety and improve farmers' cognition level, perfect the market mechanism of high-quality and good-price and promote the realization of high-quality and good-price of agricultural products, and perfect the subsidy policy of farmers’ safety production and establish a quality and safety-oriented agricultural production subsidy subject.
quality and safety; high-quality and good-price; peasant household safety production behavior
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